Tag Archives: marketing

“We live in an era where embracing sustainability is a viable, commercial route to new markets and customers and to gaining stakeholder trust.” A new engagement theory that has been quietly permeating the business sector over the past few years is starting to make waves in the CSR/sustainability domain, and it goes by the name of gamification. What if I told you that encouraging your staff, and even customers and clients, to engage in fun and games would greatly enhance […]

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