Tag Archives: Sprint Integrated Marketing Communications
Sprint is Recognised for Excellence 5 stars by EFQM
Sprint Integrated Marketing Communications has been Recognised for Excellence 5 Stars in 2013 through an assessment based on the EFQM Excellence Model. The EFQM Excellence Model is based on a set of European values, first expressed in the European Convention on human Rights (1953) and the European Social Charter (revised in 1996). This treaty is ratified by the 47 member states of the Council of Europe and the principles are incorporated into national legislation. The Fundamental Concepts of Excellence build on the foundation […]
Personality in Social Media Marketing
Personality in Social Media Marketing requires a personal approach. It’s about people connecting with people. However, many businesses still look at the tools and channels first and don’t see the overall digital business picture. In virtually all business functions, people, personality and relationships are key. Faceless and big companies are looked upon with distrust. It’s an evolution that has been going on for years, especially since communication often was company-oriented and more a monologue than a dialogue. Social media enabled people to voice […]
Corporate Reputation: Necessity or fad?
“It takes 20 years tο build a reputatiοn and five minutes tο ruin it. If yοu think abοut that, yοu’ll dο things differently.”Warren Buffett Author: Stavros Papakonstantinidis Source: Sprint Integrated Marketing Communications Corporate Reputation: Necessity or fad? In tοday’s cοrpοrate wοrld, is it impοrtant οr necessary tο hire a prοfessiοnal cοmmunicatiοns cοnsultant tο manage a cοmpany’s reputation ? It has been prοven that individuals whether emplοyees οr self emplοyed are capable οf leading and managing a brand, bοth internally […]
