3 Notes on Building a Relevant and Resonant Brand Presence on Instagram
So what’s the key to success on Instagram? According to Instagram itself: “There’s no big secret to creating content for Instagram—good and effective creative is just good creative. The same creative principles that apply to any marketing channel apply to Instagram, like being well branded, concept-driven, well crafted and well targeted.” In other words, creativity is key to Instagram engagement – crafting thoughtful and thought-provoking images that grab attention, and communicate your brand message through your visuals alone. Your images […]
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4 Tips for Creating Sharable Videos
People love watching videos. As a matter of fact, people are a lot more likely to watch a video than read an article when they are on the Internet. Don’t miss out on this marketing opportunity. Videos are a great way to present your message and spread the word about your business, especially if you can create something that goes viral. Here are four tips for creating shareable videos for your business. Keep It Short Most people have short attention […]
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