What’s In Free Fall? TV Viewing Or Industry Credibility?
«No End In Sight For TV Ratings Free Fall…» blared a headline in Advertising Age last week. Not surprisingly, this misleading story continues a decade-old narrative. Over ten years ago the chattering geniuses of the advertising, marketing, and media industries — and their lapdogs in the trade press — decided that the web was an advertising miracle and TV was going to die. This created a narrative about the death of TV that has progressed unabated. Anyone with an ounce […]