Tag Archives: Marketing Strategy
What brands say they’ll figure out in 2016
At the Digiday Brand Summit this week, we’ve spent a lot of time talking about the challenges brands face. We wanted to know one thing they’re actually hopeful for as this year draws to a close. We asked attendees to name the one thing they predict they will have figured out by this time next year. Adam Kmiec, head of mobile, social, content and performance marketing at Walgreens wants technology to be targeted. “In 2016, we’ll finally be at a […]
Mobile Marketing For Millennials 4 Must Learn Strategies That Work
Nowadays, Millennials are all over the news – they are the talk of the town. This group of individuals is taking the world by storm and they’re creating a big fuss everywhere. They are always on the move and mobile phones have been part of their daily lives. For some, they can’t even last a day without their phone and even in doing transactions, they greatly rely on their phones. Given these points, mobile technology plays a great role in […]
