Tag Archives: internal branding
The Real Test of a Great Brand
The Real Test of a Great Brand BY ERIK SHERMAN What customers think of your brand matters. But what your employees think of it is just as important. Saying that brand is important to a company is like saying operating capital is necessary to get a business up and running. Of course brand is important. It’s the distillation of a customer’s experience of what your company is and does. It exists whether you wish it did or not, and no […]
