Tag Archives: integrated marketing communications

Personality in Social Media Marketing requires a personal approach. It’s about people connecting with people. However, many businesses still look at the tools and channels first and don’t see the overall digital business picture. In virtually all business functions, people, personality and relationships are key. Faceless and big companies are looked upon with distrust. It’s an evolution that has been going on for years, especially since communication often was company-oriented and more a monologue than a dialogue. Social media enabled people to voice […]

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