Tag Archives: digital media
What’s the best social media platform?
What’s the reason why you’re using a particular social media platform? Is it because you feel comfortable using it, or because it’s easy to use? Or because it’s what everyone else is using? Or did you make your decision based on the “science”? The saying a “picture paints a thousand words” now needs to be changed to an “infographic paints a thousand words”… Out of this list, I REALLY LOVE Google+, LinkedIn and Pinterest – and here’s my reasons why: Google+ […]
Personality in Social Media Marketing
Personality in Social Media Marketing requires a personal approach. It’s about people connecting with people. However, many businesses still look at the tools and channels first and don’t see the overall digital business picture. In virtually all business functions, people, personality and relationships are key. Faceless and big companies are looked upon with distrust. It’s an evolution that has been going on for years, especially since communication often was company-oriented and more a monologue than a dialogue. Social media enabled people to voice […]
