Tag Archives: content marketing
The Periodic Table of Content Marketing
Click to enlarge the Periodic Table of Content Marketing. How to use the Periodic Table of Content Marketing Strategy The fundamental key to success. Planning and focus is essential. You need a clear strategy, mapped to your long-term business goals. If you don’t have one and need some outside guidance then we can help. We also have a very useful best practice guide on content strategy. Format Content comes in many different shapes and sizes. Note that you can use multiple formats for […]
All about Content Marketing
Useful content should be at the core of your marketing. Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. But what exactly is content marketing? Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Content marketing’s purpose is to attract and retain customers […]
