3 Notes on Building a Relevant and Resonant Brand Presence on Instagram
So what’s the key to success on Instagram? According to Instagram itself: “There’s no big secret to creating content for Instagram—good and effective creative is just good creative. The same creative principles that apply to any marketing channel apply to Instagram, like being well branded, concept-driven, well crafted and well targeted.” In other words, creativity is key to Instagram engagement – crafting thoughtful and thought-provoking images that grab attention, and communicate your brand message through your visuals alone. Your images […]
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4 Key Elements To Help You Achieve Content Excellence
Coming up with new content is challenging. It seems like everything there is to say has already been said, but you do have one advantage: nobody else has the exact same experiences as you. Even if a topic’s been hashed out already, you can introduce your own perspective, opinions, advice and humor into the mix. There’s even a simple formula that you can use to make sure that your content stands apart from the rising deluge saturating the web – […]
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