We get it. But here’s why our 5 trends for 2016 are different. First, they don’t cover the big economic, social and technological trends that are ahead. After all, The Economist is already a thing. Instead, we’re all about consumer trends. Regular readers will know that trends emerge as innovators address consumers’ basic needs and wants in novel ways. As trend watchers, that’s why we look for clusters of innovations which are defining (and redefining) customer expectations. These innovations – […]