Tag Archives: branding
3 Notes on Building a Relevant and Resonant Brand Presence on Instagram
So what’s the key to success on Instagram? According to Instagram itself: “There’s no big secret to creating content for Instagram—good and effective creative is just good creative. The same creative principles that apply to any marketing channel apply to Instagram, like being well branded, concept-driven, well crafted and well targeted.” In other words, creativity is key to Instagram engagement – crafting thoughtful and thought-provoking images that grab attention, and communicate your brand message through your visuals alone. Your images […]
The Real Test of a Great Brand
The Real Test of a Great Brand BY ERIK SHERMAN What customers think of your brand matters. But what your employees think of it is just as important. Saying that brand is important to a company is like saying operating capital is necessary to get a business up and running. Of course brand is important. It’s the distillation of a customer’s experience of what your company is and does. It exists whether you wish it did or not, and no […]
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2 Risk-Taking Marketers Discuss Where the Industry Is Headed
Carlos Gil sits down with two chief marketing ...
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Why Skills Shouldn't Be Just a P.S. on a Resume
The most important part of someone's resume is ...
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2 Risk-Taking Marketers Discuss Where the Industry Is Headed
