Sprint Integrated Marketing Communications has been Recognised for Excellence 5 Stars in 2013 through an assessment based on the EFQM Excellence Model.
The EFQM Excellence Model is based on a set of European values, first expressed in the European Convention on human Rights (1953) and the European Social Charter (revised in 1996). This treaty is ratified by the 47 member states of the Council of Europe and the principles are incorporated into national legislation.
The Fundamental Concepts of Excellence build on the foundation of these basic human rights, assuming they are universally applied. Recognising the role business can play in supporting the broader goals of the united Nations, the UN Global Compact (2000) was established. This initiative encourages organisations to actively apply these values, set out as 10 principles for sustainable and socially responsible business, across their global operations. Whilst a number of these principles are explicitly covered in the EFQM Excellence Model, a number are implicit, including those relating to human rights, corruption, bribery and forced labour, as these are already a legal requirement within Europe.
The EFQM Excellence Model assumes that an excellent organisation will respect and comply with the 10 principles of the UN Global Compact, regardless of whether legally obliged to do so or not.