Can Gamification Help Enhance The CSR Credibility Of Your Company?
«We live in an era where embracing sustainability is a viable, commercial route to new markets and customers and to gaining stakeholder trust.» A new engagement theory that has been quietly permeating the business sector over the past few years is starting to make waves in the CSR/sustainability domain, and it goes by the name of gamification. What if I told you that encouraging your staff, and even customers and clients, to engage in fun and games would greatly enhance […]
What Does the Color of Your Logo Say About Your Business? (Infographic)
Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today? The color of some logos is more powerful than the logos themselves — think the red of Coca-Cola or the pink of Barbie or the rainbow colors of Google. Color can become a key part of any brand. Whether your logo is red and intense, yellow and joyful or black and mysterious, its […]
The Real Test of a Great Brand
The Real Test of a Great Brand BY ERIK SHERMAN What customers think of your brand matters. But what your employees think of it is just as important. Saying that brand is important to a company is like saying operating capital is necessary to get a business up and running. Of course brand is important. It’s the distillation of a customer’s experience of what your company is and does. It exists whether you wish it did or not, and no […]