5 Consumer trends for 2016
We get it. But here’s why our 5 trends for 2016 are different. First, they don’t cover the big economic, social and technological trends that are ahead. After all, The Economist is already a thing. Instead, we’re all about consumer trends. Regular readers will know that trends emerge as innovators address consumers’ basic needs and wants in novel ways. As trend watchers, that’s why we look for clusters of innovations which are defining (and redefining) customer expectations. These innovations – […]
What’s In Free Fall? TV Viewing Or Industry Credibility?
«No End In Sight For TV Ratings Free Fall…» blared a headline in Advertising Age last week. Not surprisingly, this misleading story continues a decade-old narrative. Over ten years ago the chattering geniuses of the advertising, marketing, and media industries — and their lapdogs in the trade press — decided that the web was an advertising miracle and TV was going to die. This created a narrative about the death of TV that has progressed unabated. Anyone with an ounce […]