In the video above we see a campaign by the Belgian agency Friendship for Quaker’s breakfast food. It starts off by showing how busy and hectic can our daily life get, using a train station during rush hour as its setting and a metaphor to emphasize how everything goes by very quickly. We see a sign saying ‘Free Breakfast’ which points towards an interactive vending machine, comprised of two people dressed up as robots who start making your very own […]
At the Digiday Brand Summit this week, we’ve spent a lot of time talking about the challenges brands face. We wanted to know one thing they’re actually hopeful for as this year draws to a close. We asked attendees to name the one thing they predict they will have figured out by this time next year. Adam Kmiec, head of mobile, social, content and performance marketing at Walgreens wants technology to be targeted. “In 2016, we’ll finally be at a […]