Starbucks
The challenge
To promote new flavors and to strengthen the consumption of already existing ones.
The solution
We designed and implemented a conceptual platform under the name “Bring on Summer Funding Campaign” and we asked the consumers to help bring on summer earlier.
We created content and activations around the “Bring on Summer Funding Campaign” with instore signage and digital advertising and photo contests.
The results
A huge increase in Starbucks’ sales and a big participation on the Instagram contest.
