Sin Trexoume gia ti zoi
“Sin Trexoume gia ti zoi” is the name of a new Charity Race, established by Takeda Pharmaceutical Company, that took place for the first time on March 27, 2016. The runners who participated started from the Town Hall of Maroussi and reached the finish line in the Municipal Gym of Vrilissia. Hundreds of people of all ages embraced the initiative by participating in this celebration of human will, sending a strong message of solidarity.
The whole idea behind the race was that during this period, there have been increased needs in Greek society and particularly in the border regions of our country, for medical supplies. Takeda, along with KEDE (Central Union of Municipalities of Greece), contributed financially and by providing medical supplies, in order to cover the needs of the residents living in the border regions, whom above all had to face the refugee issue as well. For this initiative, Takeda got a nomination at Healthcare Business Awards 2016 and was awarded with the “BRONZE prize” in the Corporate Social Responsibility category.
Sprint S.A. had been the strategic partner of Takeda in this social contribution effort since the very beginning of the project, being responsible for the design and development of all communication materials (posters, dedicated website, internet banners, advertorials etc) as well as the strategy development.