Karpos frontidas – Produce of Care

Sprint S.A. is the advertising agency behind the launch of the first social cultivation of fresh potatoes project in Greece “Καρπός Φροντίδας” (Karpos Frontidas, meaning “Produce of Care”) for McCain Hellas.

The launch of Karpos Frontidas is a very complex and demanding project with multiple social dimensions. For the implementation of the project, a number of important stakeholders were involved, the key ones being 25 farmers from the northern Greek border village of Pella, “Notia”.

The design of the project began in 2014 and since September 2015 the product has been available at a selected number of a well- known supermarket chain.

Sprint S.A. has been the strategic partner of McCain Hellas in this effort since the very beginning of the project being responsible for the design and development of the brand “Karpos Frontidas” (brand strategy, name, logo, packaging), the design and implementation of an integrated marketing communications plan (advertising, promotional materials, event marketing), the strategy development and diffusion of all key messages of the brand through the internet (design, implementation, content and site management, content production and management of pages on Facebook and Instagram, as well as a brand advocacy program engaging food bloggers and other influencers on instagram and facebook).