Greeks do eat better is aiming to lead the effort of promoting Greek producers to a wider audience in Greece and abroad, contributing thus to the development of the Greek primary economy sector and the Greek Economy overall.
In order to reach the maximum number of target audiences as well as to engage the general public, we created this ownable asset, a platform via which the idea could be best come to life. We launched an app for mobile devices the content of which could be created and spread by the users themselves, in the same way social networks work.
Greeks Do Eat Better addresses “food geeks”. It is a native, crowdsourced application for mobile devices with the conceptual name Greeks Do Eat Better paraphrasing the well-known “Greeks Do It Better” (in the sense that “do eat” means that we both produce and eat better). Greeks Do Eat Better invites the public to pin on the map producers and products they discovered and believe they are worth sharing with the world. It allows posting producers and / or products, reviews, photos and rating (1-5 *). Features like search by name, by 36 product categories, by region, by rating, sharing on social networks as well as reward badges are available.
In the first four months since its launch Greeks Do Eat Better has achieved more than 3000 downloads. More than 1000 producers and 1100 products are already uploaded.
Furthermore to the app Sprint creates content and manages the social network pages of Greeks Do Eat Better on Facebook, Instagram and Twitter with the hashtag #greeksdoeatbetter having being embrassed by hundreds of food lovers and lovers of Greek food the world over. This initiative is supported by Marinopoulos SA.