We designed an alternative shareable Christmas Card for Coca Cola HBC to send wishes to its people, friends and stakeholders in 25 different languages. We suggested the concept «Christmas Lights» in which the user receives an e-mail with a link leading to a microsite specially created for the activation’s needs. (click on the images to see the Christmas card by Coca Cola)
We see Santa’s bag bearing a message asking the user to open it up. As soon as the user pulls the string to open the bag up, a series of Christmas lights (bottled shaped) starts coming out of the bag.
A card with the wishes message also starts coming out of the bag. Music is on (Coca Cola theme) and the lights fill in the full frame start flashing in the rhythm of the music. Users are able to write their own wishes and send them to their friends, sharing the Christmas spirit with everyone they love and care.