A CSR campaign for Babylino and Lidl Hellas

At Sprint, we helped MEGA Disposables, a company that is very concerned with issues related to children, to the creation of a corporate social responsibility action for children in need, under our concept “Babydinw”. A series of POP materials were placed in the stores of Lidl Hellas to inform the audience about this CSR action. Moreover, we created a low budget, post-production TV spot that urged the consumers to support this good cause, by purchasing Babylino diapers.