Web-based digital asset management company WebDAM created an infographic to look ahead to 2014 marketing trends.
According to the company’s research, social media budgets are expected to double over the next 5 years – that’s a whole lot of Twitter Promoted Trends – and 65% of people are visual learners, hence the industry-wide shift towards visual content.
Below, check out 20 marketing stats that are predicted to drive 2014.
Perhaps the biggest one? 78% of CMOs, per WebDAM, think custom content is the future of marketing. And Twitter plays a huge role in that.
By Allison Stadd